Methods of expanding patient population in public hospitals of Shanghai Eye Hospital
Shanghai Eye Hospital is a public hospital. In order to expand the patient population, provide better services and attract more patients, the following aspects can be improved.
Improve medical technology
First of all, Shanghai Eye Hospital can attract more patients by continuously improving medical technology. The hospital can strengthen the academic research and professional training of doctors, and introduce advanced equipment and technology. At the same time, the hospital can establish cooperative relations with famous eye hospitals at home and abroad, carry out academic exchanges and joint research, and improve the medical level and influence of the hospital.
Secondly, hospitals can strengthen the training and management of medical personnel to improve their work efficiency and service quality. By strengthening internal training, regular assessment and incentive mechanism, medical personnel are encouraged to provide better medical services and improve patient satisfaction.
*Later, the hospital can strengthen the scientific research force, carry out relevant research, and promote the transformation and application of medical research achievements. This can improve the academic reputation of the hospital and increase the trust and choice of patients.
Improve the service system
In order to expand the patient population, Shanghai Eye Hospital can also improve the service system and provide more convenient and efficient medical services.
First, the hospital can implement the appointment registration system to reduce the waiting time of patients in the hospital. Patients can make an appointment for registration through the network or telephone in advance to reduce the time for medical treatment and waiting time and improve the convenience of patients' medical treatment.
Secondly, hospitals can strengthen the informatization construction, establish electronic medical records and appointment systems, and facilitate patients to visit and query medical records. Patients can check the medical conditions and medical records anytime and anywhere through mobile phones or computers to reduce unnecessary visits and inquiries and improve the service efficiency of the hospital.
*After that, the hospital can establish a sound doctor-patient communication mechanism and strengthen publicity and education for patients. By holding health lectures regularly, releasing health information and establishing an online health consultation platform, hospitals can increase their services to patients and improve their awareness and trust in hospitals.
Strengthen social publicity
In order to expand the patient group, Shanghai Eye Hospital can also strengthen social publicity and improve the visibility and influence of the hospital.
First of all, hospitals can use various media channels, such as television, radio, newspapers and the Internet for advertising. Through carefully planned advertising and publicity activities, the hospital's characteristics, advantages and expertise are publicized to the society, attracting more patients to come for treatment.
Secondly, hospitals can actively participate in community activities and health knowledge publicity to improve the visibility and image of hospitals in the community. It can organize free clinic activities, participate in community health lectures, etc., establish good interaction and communication with patients, and expand patient groups.
*Later, the hospital can establish cooperative relations with insurance companies and enterprises, promote medical insurance fixed-point services and enterprise physical examination services, and expand the number of patients. By signing a contract with an insurance company for fixed-point services, more patients can be attracted to choose treatment; Cooperating with enterprises to provide health examination services can broaden the source of patients.
Strengthen brand building
In order to expand the patient group, Shanghai Eye Hospital can also strengthen brand building and enhance the image and influence of the hospital.
First, hospitals can focus on improving the service quality and patient experience of hospitals. By providing high-quality medical services, provide patients with comfortable medical environment and personalized services, and establish a good image of the hospital.
Secondly, the hospital can strengthen cooperation with the media to enhance the hospital's exposure and popularity. Through cooperation and communication with the media, the hospital can publish expert opinions and case introductions to improve the influence of the hospital in society.
*Later, hospitals can focus on the spread and publicity of patients' word of mouth. We can improve patient satisfaction and reputation by setting up a patient satisfaction survey and evaluation system; Through activities such as patient sharing, patients can experience the quality service of the hospital and spread the image of the hospital by word of mouth.
Summary
In order to expand the patient group, Shanghai Eye Hospital can start from improving the medical technology level, improving the service system, strengthening social publicity and strengthening brand building. By providing better medical services, establishing a convenient medical treatment system, and strengthening social publicity and brand building, the hospital can attract more patients to come to see a doctor, and can also enhance the image and influence of the hospital.
