In search engine optimization (SEO), the selection of keywords and the content quality of articles are crucial. The keywords should be related to the search intention of the target audience, and the article should provide valuable information to attract readers and improve the search engine ranking.
1、 Keyword generation
1. * * Related Topics * *: When keyword generation is involved, the related topics need to be determined first. For example, if the theme of your article is "Which plastic surgery hospital is better for facial filling in Nantong", the themes and sub themes related to plastic surgery hospital, facial filling, Nantong City, etc. can be "plastic surgery", "cosmetic surgery", "facial rejuvenation", "Nantong medical beauty", etc.
2. * * Deeply understand the target audience * *: know who your target audience is and what keywords they usually use to search for information related to your article. This can be done through market research, user feedback, competitor analysis, etc. For example, if your target audience is consumers seeking facial filling, they may use keywords such as "facial filling effect", "facial filling safety", "Nantong Good Facial Filling and Plastic Surgery Hospital", etc.
3. * * Keyword tool * *: use the keyword tool to help you generate related keywords. These tools can provide data such as the number of keyword searches and the level of competition to help you choose the right keywords. Common keyword tools include Google AdWords keyword planner, Baidu Index, 360 Index, etc.
4. * * Select appropriate keywords * *: According to the above steps, select some keywords related to your article topic and target audience. These keywords should have a certain amount of search and relevance, but the degree of competition should not be too high. For example, keywords such as "Recommended by Nantong Facial Filler Hospital" and "Facial Filler Cosmetic Plastic Surgery" may be more appropriate choices.
2、 Article rewriting
1. * * Understand the original text * *: Before rewriting the article, you need to understand the content and intention of the original text. This can help you ensure that the rewritten article maintains its original logic and structure while conveying the same information.
2. * * Change the way of expression * *: use different words, sentence patterns and structures to express the same meaning. For example, you can use synonyms, synonyms, antonyms, etc. to replace the original vocabulary, or change the structure and order of sentences to reorganize information.
3. * * Keep the original meaning * *: No matter how you rewrite the article, you need to ensure that the core information and intention of the original text are retained. Do not change the meaning or emphasis of the original text, or it may lead to misunderstanding or confusion.
4. * * Check and modify * *: After rewriting the article, carefully check and modify it to ensure that there are no grammatical errors, spelling errors or logical errors in the article. You can use the syntax checker to help you find and correct these problems.
3、 Summary
In short, keyword generation and article rewriting are very important skills in SEO. By selecting appropriate keywords and effectively rewriting articles, you can improve the search engine ranking of articles, attract more readers, and bring more traffic and business to your website.
