Group purchase case of Shanghai New Vision East Eye Hospital

With the development of the Internet, group buying has become a popular way of shopping. Many people will buy various products and services through group buying websites, including medical services. This article will take Shanghai New Vision East Eye Hospital as an example to explore the successful cases of group buying in the field of ophthalmic medicine.

Group purchase demand for ophthalmic medical services

Ophthalmic medical service is a common demand for medical treatment. Most people need to check their eyes and glasses optometry regularly in their daily life. However, the medical expenses of eye hospitals are relatively high, which may be a considerable expense for some people with limited economic conditions. Therefore, group buying has become an attractive choice, and more favorable prices can be obtained by purchasing ophthalmic examination and treatment services through the group buying platform.

As a hospital focusing on ophthalmic medicine, Shanghai New Horizon East Eye Hospital is well aware of the importance of group buying to enhance the popularity of the hospital and attract potential patients. Therefore, they sell ophthalmic examination and treatment services through the group purchase platform to meet the needs of patients for high-quality ophthalmic medical services.

Successful cases of group buying

Successful group buying cases can bring many benefits, such as improving the popularity of hospitals, increasing the number of patients, and improving patient satisfaction. The following are the successful cases of group buying in Shanghai New Vision East Eye Hospital:

First of all, Shanghai New Vision East Ophthalmology Hospital launched an ophthalmic examination package through the group purchase platform. The package includes common ophthalmic examination items, such as eye position, intraocular pressure, vision, etc. By purchasing the package through group purchase, not only the price is favorable, but also the inconvenience caused by patients' long waiting time can be reduced. This group buying activity was welcomed by many patients, which greatly improved the popularity of the hospital.

Secondly, Shanghai New Vision East Eye Hospital also launched an eye surgery group purchase activity. The group purchase activity is mainly aimed at patients who need to undergo ophthalmic surgery, such as cataract surgery, myopia surgery, etc. Through group purchase, patients can get a discount on the operation cost and enjoy the operation services of professional doctors. This group buying activity has attracted a large number of patients who need eye surgery, bringing more surgery business to the hospital.

*Later, Shanghai New Vision East Eye Hospital also provided glasses purchase services through the group purchase platform. Patients can purchase glasses with discount through group purchase, which not only saves the purchase cost, but also can obtain professional optometry services. This group buying activity has been loved by the majority of patients, improving the service quality and competitiveness of the hospital.

summary

Through the above case analysis, we can see that Shanghai New Vision East Eye Hospital has achieved success in the field of group buying. They provide ophthalmic examination, surgery, glasses purchase and other services through the group purchase platform, attracting the attention of a large number of patients. The successful group buying activities not only increased the popularity of the hospital, but also increased the number of patients and improved patient satisfaction. Therefore, eye hospitals can use the platform of group purchase to improve the competitiveness and service quality of hospitals.