How to attract more patients in public hospitals of Shanghai Eye Hospital

As a public hospital, Shanghai Eye Hospital needs to be improved and promoted from many aspects in order to attract more patients. The following will be detailed from four aspects: hospital facility construction, medical technology level, service quality and brand promotion.

1. Facility construction

First of all, Shanghai Eye Hospital should strengthen the construction of facilities. Invest funds to improve the hardware conditions of the hospital, and update the equipment and diagnostic and treatment facilities. For example, improve the ward conditions and enhance the inpatient experience; Introduce advanced ophthalmic medical equipment to improve the accuracy and effect of diagnosis and treatment.

Secondly, the hospital should also strengthen the scientific research force, set up research centers, and attract first-class scientific researchers. Carry out cooperation in clinical and basic research, and promote medical research to achieve more important results. These scientific research achievements can not only enhance the academic reputation of the hospital, but also improve the treatment effect of patients.

*Later, the hospital should also pay attention to the construction of the hospital environment. Create a comfortable and warm treatment environment through greening, decoration and other means. This can not only improve the patient's experience, but also make the patient have a sense of trust in the hospital.

2. Medical technology level

Shanghai Eye Hospital should be committed to improving the medical technology level of the hospital to attract more patients. First of all, hospitals should strengthen the continuous education and further study of doctors. Organize doctors to participate in academic conferences, seminars and other activities, learn new medical technologies and treatment schemes, and constantly improve medical skills.

Secondly, the hospital can establish cooperative relationships with well-known ophthalmologists at home and abroad and carry out academic exchanges. Experts will be invited to the hospital for operation guidance, academic lectures and other activities to improve the academic influence and medical level of the hospital.

In addition, hospitals can also introduce new technologies and treatments. For example, carry out advanced technologies such as minimally invasive surgery and laser therapy to improve the safety and efficacy of surgery, and reduce the pain and recovery time of patients.

3. Service quality

Service quality is one of the key factors to attract patients. Shanghai Eye Hospital should pay attention to improving service attitude and technical level. The hospital should strengthen the training of nurses and medical personnel to cultivate good professional quality and service awareness. Provide warm and cordial services to care and comfort patients.

At the same time, the hospital can also carry out regular health education activities to provide patients with knowledge and methods of eye care. By providing various channels of health consultation and guidance, patients can feel the concern of the hospital and improve their trust in the hospital.

In addition, the hospital should also establish a sound complaint handling mechanism. Timely handle patients' complaints and opinions, actively improve deficiencies, and ensure the continuous improvement of medical quality and service quality.

4. Brand promotion

Shanghai Ophthalmology Hospital needs to increase its brand promotion efforts to enhance its popularity and influence. First of all, hospitals should actively use the Internet platform to set up official websites and WeChat public accounts to provide patients with hospital related information and services.

Secondly, the hospital can cooperate with other medical institutions to hold medical lectures, health consultation and other activities to enhance the brand image and popularity of the hospital.

In addition, the hospital can also cooperate with insurance companies to provide patients with high-quality medical services and reimbursement policies, so as to enhance patients' confidence and satisfaction.

In a word, Shanghai Eye Hospital, as a public hospital, will attract more patients and gradually become a well-known eye hospital in China by strengthening facility construction, improving medical technology, improving service quality and strengthening brand promotion.