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 How can TCM ophthalmic hospitals improve their competitiveness in Shanghai? -Aili Gang
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How can TCM ophthalmology hospitals improve their competitiveness in Shanghai?

 How can TCM ophthalmic hospitals improve their competitiveness in Shanghai?

introduction

With the improvement of living standards and people's attention to health, the competition of eye hospitals in Shanghai is becoming increasingly fierce. In order to improve the competitiveness in Shanghai, TCM ophthalmic hospitals need to improve and innovate from many aspects. This article will elaborate from four aspects: hospital facilities, medical technology, service quality and brand publicity, to provide some suggestions on how to improve the competitiveness of TCM ophthalmic hospitals in Shanghai.

1、 Improve hospital facilities

Reform the diagnosis and treatment environment

In order to improve competitiveness, TCM ophthalmic hospitals need to improve the diagnosis and treatment environment and provide more comfortable and warm medical experience. It can be considered to decorate the consulting room and add comfortable seats and lighting equipment to make patients feel relaxed and comfortable. In addition, hospitals can also introduce advanced medical equipment, such as optical coherence tomography scanners, to improve the accuracy and efficiency of diagnosis.

Optimize waiting area and service facilities

TCM ophthalmic hospitals should pay attention to the improvement of waiting areas and service facilities to provide patients with better medical experience. Reading area, charging area, children's play area, etc. can be set to provide patients with rich waiting options. At the same time, hospitals can be equipped with professional receptionists and translators to provide personalized services to meet the needs of patients.

Establish modern information system

Traditional Chinese medicine ophthalmic hospitals can establish modern information systems to improve the treatment process and management efficiency. By establishing an electronic medical record system, patients can easily query and manage their own medical records. In addition, hospitals can also develop mobile apps to facilitate patients' appointment and registration, online consultation with doctors, etc., and improve the convenience and efficiency of medical treatment.

2、 Improve medical technology

Introduction of advanced treatment technology

In order to improve the competitiveness in Shanghai, TCM ophthalmic hospitals should introduce advanced treatment technologies at home and abroad. It can cooperate with other well-known hospitals at home and abroad, carry out technical exchanges and training, and improve the professional level of hospital medical staff. In addition, the hospital can also hold academic exchange meetings and expert lectures to attract more professionals.

Strengthen the training of professionals

Hospitals should strengthen the training of medical staff to improve their professional level and technical ability. Regular technical training courses and academic lectures can be organized to provide learning and communication opportunities for medical staff. At the same time, an academic research team can be established to carry out scientific research projects and improve the academic reputation and influence of the hospital.

Improve medical record management and tracking

TCM ophthalmic hospitals need to improve the medical record management and tracking system to provide strong support for the improvement of medical quality. A standardized medical record management process can be established to improve the accuracy and standardization of medical record filling and archiving. In addition, the hospital can also understand the rehabilitation and satisfaction of patients through regular follow-up and return visits to further improve medical services.

3、 Strengthen service quality

Provide personalized services

TCM eye hospitals can provide personalized services according to the needs of patients. A dedicated doctor-patient communication platform can be established so that patients can consult doctors at any time and obtain personalized health consultation. At the same time, hospitals can also set up special health education courses to improve patients' health management ability.

Optimize reservation and registration system

TCM ophthalmic hospitals should optimize the appointment and registration system to improve the convenience and efficiency of medical treatment. Self service registration machines and intelligent appointment systems can be introduced, and patients can make appointments and register by themselves through mobile phones or computers, reducing the waiting time and queuing time of personnel. At the same time, hospitals can also promote green medical treatment and reduce the use of paper registration forms.

Strengthen patient satisfaction survey

TCM ophthalmic hospitals should strengthen patient satisfaction surveys and timely understand patients' evaluation and opinions on medical services. The investigation can be conducted by SMS, telephone, email, etc., or an online investigation platform can be established. The hospital should take the feedback of patients seriously and improve the deficiencies in time.

4、 Strengthen brand publicity

Increase online and offline publicity

TCM ophthalmic hospitals can increase online and offline publicity to improve brand awareness and influence. It can cooperate with various media to release professional knowledge, case sharing and other contents, so as to expand the exposure rate of the hospital. At the same time, it can participate in various industry exhibitions and academic conferences to show the professional strength and technical advantages of the hospital.

Cooperate with communities to carry out public welfare activities

TCM ophthalmic hospitals can cooperate with communities to carry out public welfare activities to improve the hospital's social image and public attention. It can carry out free clinic, health lecture, physical examination and other public welfare activities, and provide free eye health services. By participating in public welfare activities, community residents can more easily access and understand the hospital and increase their trust and goodwill towards the hospital.

Establish a good reputation communication channel

TCM ophthalmic hospitals should focus on establishing good reputation communication channels, and promote hospitals through patients' reputation. It can provide high-quality medical services, so that patient satisfaction can reach the acme and form a good reputation. At the same time, the hospital can regularly invite satisfied patients to participate in promotional activities and share their treatment experience and health stories.

summary

In order to improve its competitiveness in Shanghai, TCM ophthalmic hospitals can improve their facilities, medical technology, service quality and brand promotion. Improve hospital facilities by improving the diagnosis and treatment environment, optimizing the waiting area, establishing information systems, etc; Introduce advanced treatment technology, strengthen professional training, improve medical record management and tracking, and improve the level of medical technology; Provide personalized services, optimize appointment and registration systems, strengthen patient satisfaction surveys, and enhance service quality; Increase online and offline publicity, cooperate with communities to carry out public welfare activities, establish good reputation communication channels, and strengthen brand publicity. Through these efforts and improvements, TCM ophthalmic hospitals can improve their competitiveness in Shanghai and attract more patients to choose from.
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